Chris Valentine Portfolio

My favorite quote:
“It’s nice to be important, but it‘s more important to be nice.” John Templeton

I am a results-driven marketing and communications leader with more than 20 years of experience developing and executing strategic marketing campaigns, managing creative services, handling crisis communications, creating impactful video projects and leading high-performing teams.

When I am not working on marketing or communications projects, I am an active volunteer with El Paso County Search and Rescue, helping people who are lost, sick or injured in the back country. I field with the team on missions as an EMT and I also serve as the team’s primary Public Information Officer.

Resume

Core Skills

Brand Development, Strategic Leadership, Marketing Strategy, Writing and Content Creation, Event Planning, Issues Management, Crisis Communication, Video Production, Media Relations

Professional Experience

Assistant Vice Chancellor of Marketing & Communications/Special Projects Officer | University of Colorado Colorado Springs

  • Led a team of 12, overseeing all campus marketing and communications: new student acquisition, crisis response, brand strategy, social media, web, photography and video.
  • Directed crisis communications during major campus events, including the 2024 double homicide and COVID-19 pandemic.
  • Following extensive market research, launched a new campus marketing campaign in 2024 which resulted in increased engagement with the target audiences.
  • Fostered alignment in marketing and communications across colleges and departments.

Director of Marketing & Communications | Penrose-St. Francis Health Services / Centura Health South State Operating Group

  • Managed marketing and communications for four hospitals in southern Colorado, leading a team of eight.
  • Led internal and external hospital communications during the Planned Parenthood shooting and during the large reduction in force at St. Mary-Corwin.
  • Produced “Beyond the Waiting Room” documentary series (1M+ YouTube views) as a content marketing strategy.
  • Enhanced community perception across diverse markets.

Public Relations Manager | Memorial Health System

  • Led proactive and reactive media relations, event planning, crisis communications and executive support.
  • Coordinated grand opening for Memorial North.
  • Introduced video for corporate communications.

Television Writer/Producer | KRDO TV

  • A marketing position where I created television commercials for a variety of local businesses and produced documentaries.

EMT-Basic | American Medical Response

  • A part-time position providing emergency medical services on a 911 ambulance. 

Education

Master of Arts, Communication | University of Colorado Colorado Springs

Bachelor of Arts, Mass Communication | University of Southern Colorado, Pueblo

Leadership & Community Involvement

  • Volunteer, El Paso County Search and Rescue
  • Board Member & Past President, StableStrides
  • Committee Member, Ride for the Brand Ranch Rodeo
  • Board Member, Colorado Springs Pioneers Museum